When you have diabetes, having a snapshot of blood glucose results at your fingertips is really helpful in spotting trends and making treatment decisions. This meter and smartphone app delivered this benefit and my team and I took advantage of the popularity of the selfie craze to turn that into an innovative yet relevant "Selfie" campaign.
Patient-facing master campaign ad - Accu-Chek Connect blood glucose meter
:15 video commercial - Accu-Chek Connect blood glucose meter
:30 video commercial - Accu-Chek Connect blood glucose meter
:30 pediatric-focused video commercial - Accu-Chek Connect blood glucose meter
Interactive Sales Aid for iPad - Accu-Chek Connect diabetes management app
Patient slim jim brochure - Accu-Chek Connect blood glucose meter
Online digital banner ads - Accu-Chek Connect blood glucose meter
Tradeshow booth graphics and product related game that was developed - Accu-Chek Connect blood glucose meter
Initially this product was positioned to appeal to parents so this pediatric-focused slim jim brochure was developed - Accu-Chek Connect blood glucose meter
